Savents
Project Type
Environmental/Brand Design
Current Savents…
This projects purpose was to design and curate new and exciting ideas to spread awareness about what events are going on in downtown Savannah. It seemed there was something missing in the Savannah Entertainment District in terms of communication. Savents solves that problem. With new social media postings, posters advertising food and drinks, and booklets found around Savannah, tourists will have current Savents within arms reach!
Let’s catch up…
Limited edition works…
People love new things, and people love the words “limited edition, will not be returning”. It’s a pretty easy way to get tourists, and even locals, to show up and spend money. You know what else everyone loves? Pizza and beer. Goodpizza and Goodbeer of the month is one of the few solutions I came up with in order to get people to visit the entertainment district, and possibly discover the other new and exciting activities while down there.
A closer look…
The booklet…
The booklet is where the brand identity of Savents really shines. The logo across the front represents the whimsical feeling of the spanish moss, and birds chirping around Savannah. The tag line “within arms reach”, since tourists don’t have to search for what, where, and when the events are happening. Finally, without an overwhelming amount of information about the activities, tourists read just a enough to know what is happening, and when.
The new newspaper…
Social media is how everyone gets their news and information. It has become one of the biggest forms of communication over the last decade. And it was something the Savannah Entertainment District was missing. With a simple layout, and constant updates, Instagram will keep people informed about events and activities.