Theory 3 Tequila
Project Type
Package/Brand Design
Thirsty?…
With its rustic and elegant design, Theory 3 Tequila tells a story about love, and what it teaches you about yourself. The experience one has while opening the lid, being met with the scent of burnt firewood from the laser engraved logo, and saw dust on their fingertips, reveals a journey almost all of us encounter in life. The journey of falling in love.
Check this out…
The Case…
The case in which the bottles are carried in, is intended to act as a diary, holding the "secrets of our love lives". Where do most people write about falling in love? You guessed it, a diary. The lines that are engraved on the sides of the box represent pages, and the canvas that has been nailed to the left side represents the diary binding.
The Colors…
The three shades of red that increase in saturation on the labels, represent the elegance and passion in love. The water color pattern is just one of the few details that differentiate the three loves from each other.
The Symbols…
Another detail to notice is that each love was assigned a symbol. Each symbol was placed on the back of the bottle, reflecting through the glass while adding more dimension.
The Inside…
The three bottles lay on top of shredded construction paper, adding to the rustic and vintage feel one gets from purchasing crates of tequila. The contrast between the black and light brown allows the bottles to pop.
The Materials…
The paper used for the label itself, is thick watercolor paper that has been ripped at the edges to contrast the sharp edges of the glass bottle. The top and bottom of the bottle are wrapped with thin black twine, to give a modern twist on the rustic design.
The Recipes…
On the inside of the lid, are three sheets of the same watercolor paper used for the labels, that include recipes to follow using the three different types of tequila. Blanco, Mezcal, and Reposado.
The Back…
Lastly, laser engraved on the back of the wooden box, are three symbols and the three love theory explained. It is also found on the side of the bottle labels, in case you missed it!